How To Master Keyword Research

This tutorial outlines how to leverage the free Google Keyword tool to find an abundance of keywords online. This tool in combination with the one here at Wealthy Affiliate are really the only tools you need online.

I am going to warn, keyword research is not supposed to be some difficult, mind blowing thing. It shouldn't make your day a stressful one and you should lose sleep over these crazy keywords. This tutorial will show you everything you need to know to find those darn keywords you need to build a successful campaign.


The Google Keyword Tool

Google loves you! Actually, Google loves you if you can make them more money!

Guess how you can make them more money?...by having larger campaigns with a broader set of keywords. In order to do this, they had to create the best keyword tool around, and more recently they have added full data to their free external keyword tool.

Did I mention that this tool is free? Yes, you do not need a "paid" keyword tool. I can honestly say that I have never purchased a keyword tool in my life, nor has Carson (or many top marketers that we know). They are over-rated and often times pull outdated date from non-existent search engines like Looksmart???? Who? EXACTLY!

Get the real deal data from the BIG G.

Here is the link to Google's free keyword tool

https://adwords.google.com/select/KeywordToolExternal

On the next page I am going to show you how this tool is useful.


The Niche

The first part of the battle is deciding what you want to research. If you don't have any ideas, that is OK, the Google keyword tool can work miracles in helping you come up with ideas for a niche.

Say I am completely new to this and come to the Google keyword tool with no idea as to what I am gong to promote. I am green to Internet marketing (like some of you may be). What is the first step in finding a niche within the Google Tool?

Step 1: Type in something ridiculously broad. Remember to select the "Use synonyms" box so you get more of a variety of keywords.

Ex. Sun

This word is crazy right? Yeah, but you will quickly see after the search that it will spur "ideas". An idea is the beginning of a campaign. Without ideas in IM, you are going to flounder. But don't worry, they are easy to come by.

Here are some of the keyword results for the "sun" query:

sun music videos
phoenix suns
sun newspaper
rising sun
sun poisoning
blister in the sun
sun shades
island in the sun
sun servers
sun dress
sun hat
sun rooms
...and many more

Wow, a broad term like sun gave us a ton of ideas. We came to the table with a ridiculous keyword like sun, and now we can already see the beginnings of an idea, or an opportunity forming here. The next stage is elaborating on this research.


The Elaboration

One keyword that caught my eye was "sun shade". I wonder what sort of results we would get if we elaborated on this keyword, so I went ahead and plugged "Sun Shade" back into the keyword tool and clicked "Get Keywords Ideas" (we love ideas, right?).

Here are some of the results:

car sun shade
windshield sun shade
baby sunshade
retractable sunshade
kelty sunshade
tractor sunshade

uh...I think we have ourselves a sweet little niche. Have you every been in your tractor and said to yourself "I wish that dang sun wasn't in my eyes" or "gee it is hot out here, my tractor needs a sunshade".

We started with a super broad keyword, now we are talking about one of the most obscure industries out there...sun shades for a tractor. Sure this niche is small, but where there are searches online, there is money being spent!

Next, the finishing touches....


The Kill

Alright, you have this keyword phrase (tractor sunshade), now what do you do with it?

Dig a little deeper....

We are going to do one more search, with the keyword being "tractor sunshade" this time.

Here are the results:

john deere sun shade
john deere sunshade
kubota sunshade
lawn tractor sun shade
sun shade for john deere
sun shade for tractors
tractor sun shade
tractor sunshade

You now have yourself a tiny little niche for the picking. In Google, there are only 457 search results for "john deere sunshade". This keyword will be quite easy to get listed under for article marketing campaigns and easy to obtain high rankings if you create a highly relevant PPC campaign. Now all you need to do is find a product or service to promote and you have yourself a nice little campaign.

There you have it, the tool, the niche, the elaboration, and the kill.